A Company of Water and Steel. Agence de Service Maritime (ASM) is a newly created enterprise, the result of a merge between a shipping and a transportation company. It will operate a fleet of sixteen vessels and aims to be a forefront actor of industrial deliveries in West Africa. Brrrands developed for it a set of motifs that combines the sharp, strong feeling of metals and the sense of space and flow of water and sea breezes.
Like the contents of a cargo ship, everything in this design is modular, and every aspect of the company management is integrated in a common branding space. With just three colours and a minimalistic array of geometrical shapes, ASM’s corporate design applies with the same smoothness to a tons-heavy container and the layout of a digital document. ASM is now fully equipped for his double quest: a better mobility on today’s global markets, and its ongoing journey at sea.