Ascardi Sans is a retro display font with a touch of murkiness to it. Inspired by American advertising, Italian posters, logos and signs from the 1960’s until late in the 20th Century. This typeface is designed for headlines, posters and corporate identities. The download link is at the end of this entry.
The characters were originally hand drawn with a ‘Parallel Pen’.
In an all-caps font including 5 characters featuring dramatic descenders and tails.
This font is suitable for posters, logos and headlines. It also includes diacritic symbols and graphemes that support most european languages.
Ascardi was conceived as a timeless font, suited for a brand that combines tradition and dynamism. We love the twist that it would have given a retro Jaguar logo.
Ascardi Sans is the work of Brrrand’s creative director Augusto Siccardi and is free to download and use for personal work. For downloading TrueType and OpenType formats please click on the button below: